If you use CiviCRM, you now have another good reason to use CiviMail for your email newsletters. Version 4.6 includes A/B Testing for emails. This means you can compare the results by sending out two different versions of your email’s subject line, from two different email addresses, or two completely different emails to test the layout or content. All those tips you’ve read about increasing open or click rates? You can now test them on your own subscribers.

Image by Matt Brown, CCBY-2.0

About the author Emma rotate

VP of Client Happiness at Agileware. Emma is passionate about supporting the non-profit sector and ensuring that customer requirements are delivered.

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